With the acceleration of the new round of scientific and technological revolution and industrial transformation, the manufacturing industry has become the focus of competition among countries all over the world. my country has continuously increased its support for enterprise technological innovation, encouraged new breakthroughs in original innovation, realized independent control of key core technologies, and promoted the transformation of Chinese manufacturing to Chinese creation. As an important part of the manufacturing industry, the pharmaceutical equipment industry also needs to accelerate the transformation from low-end to high-end, and accelerate the pace of domestic substitution.
From October 18th to 20th, the 89th API China Exhibition was grandly held in Nanjing. As a display platform for Chinese pharmaceutical industry companies to build exchanges and cooperation covering the entire life cycle of drug research and development and production, and the entire industry chain, this exhibition There are many domestic equipment manufacturers who have participated in the exhibition for many years and have been widely welcomed by the audience. Among them, Linyi Haixin Chemical Equipment Co., Ltd. (hereinafter referred to as: Haixin Chemical) is a glass-lined chemical equipment manufacturer focusing on domestic manufacturing. At this exhibition, the company's sales director Liu Weiguo accepted an exclusive interview with the pharmaceutical network and established the company. The original intention and development characteristics, the results achieved, the layout in the pharmaceutical field, and the company's development in the first three quarters of this year were discussed.
Glass-lined reactor is the place where chemical reactions occur, known as the "uterus" that breeds modern fine industry, and its importance is self-evident. The original intention of Haixin Chemical was to "provide global chemical companies with more perfect equipment options". The company is committed to providing global chemical companies with good quality and price and equipment services, and will continue to work towards higher goals in the future. Go ahead.
The value of an enterprise's existence is to provide better products and services for the society. Haixin Chemical also regards product quality as a key element of its establishment and development, and at the same time insists on providing customers with satisfactory pre-sales, sales and after-sales service.
After more than 15 years of wind and rain, Haixin Chemical strictly controls the quality, and continues to improve product quality, and strive to build product brands. At present, the company has "Haixin Blue" and "Haite" two series of brand products, "Haixin Blue" focus on the production of high-end glass-lined equipment and non-standard pressure vessels, the brand has a place in the field of anti-acid, which is the company over the years to continue to improve product quality, build product brand proof. Haite "focuses on the production of high-end glass-lined stirrers, temperature measuring tubes, pipes and other accessories.
Talking about the reasons for the success of the company's brand, the surprising answer is that in the past 15 years, Haixin Chemical has not made great efforts in product promotion and sales, and even the company has only two full-time salesmen.
In this regard, Director Liu said, "The praise and praise of our products are basically obtained by word of mouth from customers. Before, several customers contacted us to purchase equipment. When asked, they all said that Bian Zong, the boss of Lanzhou Nenrui Pharmaceutical Technology Co., Ltd., located in Lanzhou New District, introduced it. Last time I visited customers in Lanzhou New District, I specially visited Bian Zong. Bian Zong said that I purchased your equipment through a third party. The quality was really beyond my expectation, so I introduced it to several colleagues. After 15 years of wind and rain, the company can be recognized and praised by customers by word of mouth. I think this is a good reward for our years of hard work."
Thanks to Haixin Chemical's unremitting pursuit of quality and good market reputation over the years, the company's production and sales were booming in the first three quarters of this year, and the orders currently in hand have been scheduled to mid-December. Director Liu said that the key work in the fourth quarter is to ensure the on-time, quality production and delivery of existing orders, and to prepare and pave the way for the marketing of Lante Intelligence in the new year!
With the increasing aging of the population, the continuous upgrading of consumption levels, and the introduction of favorable policies, the vigorous development of the big health industry has ushered in huge market opportunities and challenges. Then, as the upstream, what kind of layout does Haixin Chemical have in the pharmaceutical field? What kind of competitive environment does it face? How will the company break through this competitive pattern?
Director Liu said that compared with other industries such as pesticides, pharmaceutical raw material pharmaceutical enterprises generally have a smaller production scale, generally use medium and small equipment, and have higher requirements for equipment quality and refinement. In recent years, the company's pharmaceutical customer orders have shown an explosive growth trend, and the company's capacity utilization has reached the limit, which has a negative impact on the expansion of the company's business scale and the improvement of industry influence.
In order to comply with the increasing requirements of the pharmaceutical industry for equipment quality and meet the growing needs of the industry, Haixin Chemical established a subsidiary Shandong Lante Intelligent Equipment Co., Ltd. (referred to as Lante Intelligent) in 2021, purchased more than 110 mu of land, and started the construction of new projects. Lante Intelligence will use the "Lante" new brand, the standard Fadel, Dedi's two global high-end brands, focusing on the production of pure high-end, imported alternative glass-lined equipment.
At this exhibition, the company also brought a batch of heavy products to attend. In order to let the audience better understand the characteristics of its products, Ms. Gu Xiaofei, assistant to the chairman of Haixin Chemical, introduced several equipment on the spot.
"The first thing that comes into view is the glaze of one of our reactors. You can see that the glaze of our reactor is brighter than that of the same industry. Second, the acid-resistant physical and chemical properties of our porcelain glaze are more than 2 times higher than those of the same industry, so we are called Haixin Blue Acid-resistant experts, which is also the recognized evaluation given to us by customers. In addition, in terms of details, for example, our enamel firing process adopts the process of heat preservation and slow firing. Customers who often use glass-lined reactors must know that there are two kinds of processes in the world, one is curve firing and the other is fast firing. Our company adopts the enamel firing process customized by Haixin. In addition, our spray lining adopts a cold spray process. Its great advantage is that it can repair defects, and the average thickness of the porcelain layer is relatively thin every time, so our permeability and grip are very strong, which can further extend the service life of the equipment. Our company's equipment is also from the beginning to the end, Do not forget your initiative mind, to provide customers with a long-term use value."
Following the camera, Ms. Gu Xiaofei introduced the Haite brand, which mainly produces glass-lined mixers. Gu Xiaofei admitted frankly that 18 years ago, the company was an outsourced mixer, and the acceptance of the mixer was very strict, so she never found a suitable supplier. It took 18 years to make her own mixer. From 18 years to now, the company's mixer customers have been using it very well, but also received very high customer evaluation and their satisfaction.
"It is precisely because of our process, for example, our raw materials are made of Tianjin seamless steel pipe, which is uniform in thickness, so we make the concentricity and deformation of the stirrer better in the raw materials. The second is the enamel of our glass-lined stirrer, which is resistant to high temperature and strong acid, so the service life of our Haite products is longer, and the third is our core competitiveness, that is, our company has its own CFD fluid mechanics system for stirring, which can select a glass-lined stirrer suitable for all customers according to a working condition, density and medium including composition used by all customers."
Gu Xiaofei said that at present, the company has received feedback from many customers, which proves that the agitator selected by the company for customers has higher production capacity, higher yield and lower overall energy consumption than the agitator they used before. These are all advantages brought by CFD.